There's a big idea inside.
Let's uncover it.

Deconstruct your idea. Build what customers want.
Raise your odds of success.

The backwards approach to starting a business

When entrepreneurs get hit by an idea they either rush towards building out their solution or rush towards finding investors. Both of these approaches take a lot of time and energy, and can be overwhelming. They are also backwards.

This approach is backwards because investors don't care about your solution but the viability of your business model. Customers don't care about your solution either but solving their problems. It's NOT enough just to build a great solution. You have to build a great business model.

Your business model, NOT your solution is the product.

Why Does This Happen?

I attribute the entrepreneur’s, often unbridled and singular, passion for the solution as the top contributor to this failure. This is when we think that all we need is a great solution, and everything else magically falls into place. This is the Innovator's Bias.

We place too much emphasis on the original idea but studies conducted on product success and failure tell a different story. It has been statistically shown that most initial ideas don't work as anticipated.

Rather, what separates successful entrepreneurs isn't starting with that perfect idea (or Plan A) but finding a plan that works before running out of resources. That last part is key. "Okay", I hear you saying, "how do I do that?"

What if I told you that: You don't need permission from investors (or anyone) to start your business. You don't even need to building out your product to validate your business model. And, you can do all this in 8 weeks or less.

That is the promise of BOOTSTART.

While ideas are cheap, acting on them is quite expensive.

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage it to anyone trying to get a business off the ground.

Noah Kagan, Appsumo

Ready to bring your bold new idea into this world?

Watch the video below to learn more about BOOTSTART.

Next cohort kicks off on Tuesday, September 27, 2016.


Life's Too Short To Build Something Nobody Wants.

How to Register for BOOTSTART

Step 1: Login to your LeanStack account or create a new account

Step 2: Then pick the right plan for you

  • Weekly Video Content
  • Bi-weekly Webinars with Ash Maurya
  • 0 Coaching Sessions
  • Membership to BOOTSTART Mastery Group
Login and Register Now!

Limited to 50 seats

30-day money back guarantee

  • Weekly Video Content
  • Bi-weekly Webinars with Ash Maurya
  • 1 Coaching Session
  • Membership to BOOTSTART Mastery Group
Login and Register Now!

Limited to 25 seats

30-day money back guarantee

Full Experience
  • Weekly Video Content
  • Bi-weekly Webinars with Ash Maurya
  • 3 Coaching Sessions
  • Membership to BOOTSTART Mastery Group
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Limited to 10 seats

30-day money back guarantee

Prefer a monthly payment plan?

Pay your tuition over 3, 6, or 9 months.

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No matter how you slice pricing, you come out ahead!

Alternative 1: MBA Program
A lot of people compare the learning they get in this program to an MBA from a top business school. An MBA typically lasts 2 years and costs $60,000+.

Alternative 2: Billable Hours
A lot of people start ideas on the side and don't value their sweat equity correctly. At minimum, you should be valuing your time at your going market rate (opportunity cost). So assuming you make $50/hr, spending 20 hours a week for 6 months is worth $24,000.

Alternative 3: Startup Hours
However, when you factor in the fact that most ideas have a one in ten chance of succeeded, the value of your time should be 10x. So the opportunity cost of working on a startup idea part-time for 6 months isn't $24,000 but $240,000!

Still Not Convinced?

Read what others are saying.

I consider signing up to the boot camp one of the best business decisions I've made. Ash not only provided clear instruction during his webinar series, but the one-on-one time we spent each week gave me confidence to manage the development of my concept, allowed me ask questions, discuss and even debate approaches that would make me successful. Ash's attention and concern continued after the sessions were completed and I'm grateful that even to today, Ash remains a trusted advisor and interested in my success. This boot camp delivered what was promised and then more.

Ty Richardson

Using the tactics I learned in this bootcamp, I was able to triple my product's monthly recurring revenue.

John Nash

For the startup entrepreneur, forget going to Harvard Business School
(FYI, I am an MBA graduate of HBS). Apply these concepts instead.
Had I done so, I know I would have saved myself much time, money
and the attendant dead brain cells.

Z Bynum

I consider signing up to his coaching program as one of the best business decisions I've made. I joined the program with an existing product and the personalized coaching helped me 3X my revenue.

John N