Journey to 100K Copies: A Scaling Lean case-study


Launching a book is no different than launching any product

My goal with these posts is really to dogfood all the new concepts and principles in the Scaling Lean book and illustrate the process by way of applying them to the launch and rollout of the book.

By the end, you should be able to see that the principles can be universally applied to any product and do the same with your idea or product.


Since publishing my first book, Running Lean, I’ve been fortunate to be surrounded by thousands of entrepreneurs from all over the world by way of my monthly workshops and bootcamps. Through these conversations, I observed that while Running Lean provided a tactical roadmap for navigating the uncertain terrain of bringing an idea to life, there were still lots of unanswered questions.


"If you don't know where you are going, any road will get you there."
- Lewis Carroll, Adapted from Alice in Wonderland

CHAPTER 3: 10X Traction Model

A 10X approach works to automatically prioritize the riskiest parts of your business model.

CHAPTER 4: The Launch Plan

A plan that describes how we might get there.

CHAPTER 5: The Results So Far...

Last updated June 7, 2016.

Launch Goal

Launch countdown

Breakdown by Country

The Current Constraint

This is a book about entrepreneur/stakeholder conversations.
Most current preorders are from entrepreneurs, intrapreneurs, and makers.
We need to get this in the hands of stakeholders or none of these ideas will matter.

Top 3 Challenges

1. Stakeholders typically read what's popular.
2. Stakeholders typically read what's recommended to them.
3. Stakeholders typically don't read the same books as entrepreneurs.

3 Ways You Can Help

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