The new book by Ash Maurya, bestselling author of Running Lean and creator of Lean Canvas.


Master the Key Metrics for Startup Growth (AKA Traction)

"A battle-tested approach to building companies that matter."

- Eric Ries, Author of The Lean Startup


Available Everywhere On June 14, 2016.

Why wait? Pre-order now and start reading the early access version instantly.

This offer expires on May 14, 2016.


You’ve probably “gotten outside the building” and talked to customers. You’ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?

Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.


  • How to measure progress with a single metric that works across all business models so you don't have to spin different progress stories for different audiences (page 21).
  • How to test the viability of any business model using a handful of key metrics instead of spending countless hours plugging numbers into a spreadsheet (page 49).
  • How to achieve traction using a staged 10X rollout strategy like the one employed by Facebook and Tesla Motors (page 74).
  • How to deconstruct traction into a handful of key levers so you know what to measure and not drown in non-actionable data (page 107).
  • How to systematically identify what's riskiest in your business model at every stage of the business so you know what to optimize and what to ignore (page 144).
  • How to source, rank, and quickly test good ideas using LEAN Sprints so you only double-down on the most promising ideas and throw out the rest (page 165).
  • How to turn failure into a competitive advantage. (page 216).
  • How to effectively communicate progress with your internal and external stakeholders (page 230).


Brad Feld Brad Feld, Foundry Group

A practical field guide to smarter decision-making at the early stages of a business.

Nir Eyal Nir Eyal, Author of Hooked.

Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!

Gabriel Weinberg Gabriel Weinberg, Coauthor of Traction.

If you want to build a successful business, you need to take an analytical approach. This book shows you how.

Seth Godin Seth Godin, Author of Linchpin

A smart book for smart founders who seek to make an impact. It will forever change the way you see your project.



Ash Maurya is the author of the international bestseller "Running Lean" and the creator of the one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. His writing and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Slingshot, and Propel ICT, and guest lecturers at several universities including Harvard, MIT, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Ash lives in Austin, TX.


Scaling Lean doesn't officially publish until June 14, 2016, but I got permission from my publisher (Penguin Random House) to be able to distribute a limited number of early access versions of the book prior to official launch. You have to pre-order the book from this page and once I run out of advance copies, this offer will expire.

As a thank you for being an early supporter, I've thrown in a few additional bonuses...


1: Both the early access and the final versions of the book.

You'll get a link to the early access version immediately after pre-ordering the book. Once the book publishes in June, we'll ship a hardcopy to your doorstep.

2: Additional tools and resources .

You'll get 6 months access to the companion LEANSTACK tool and early access to the worksheets and templates outlined in the book.

3: Backstage access to my book launch dashboard and another e-book.

I am launching Scaling Lean using every principle and tactic described in the book. As an early access reader, you'll get backstage access to every strategy and experiment we test towards achieving our stretch goal of selling 100,000 copies. I will be rolling all this learning into a standalone e-book: "Journey to 100,000 copies" that you'll also receive as a bonus.

This offer expires on May 14, 2016.

This book is for entrepreneurs, intrapreneurs, and other visionaries charged with bringing bold new ideas to life.