Time is our scarcest resource. Whenever possible aim to maximize your return on experiments for time.

Here is a list of tools we use ourselves and recommend.

*Disclaimers:*

  • A few of the links below are affiliate links that will get you better pre-negotiated pricing.
  • This is not an exhaustive list of all tools out there but rather a curated list of what use ourselves.
  • If you'd like to suggest a tool, please mention it in the comments below.

 

Mockup Tools

Keynote - I live in Keynote (for obvious reasons) and use it for a lot more than just presentations. Tools below help turn it into a mockup and storyboarding tool.

Keynotopia - Use Keynote and Powerpoint to create high fidelity demos.

Balsamiq - Wireframing and storyboarding. Great for customer workflow diagrams.

Illustrator/Photoshop - More standard software from Adobe.

 

Screencasting

Screenflow

 

 

Landing Page Tools

Unbounce - Build, publish, and A/B test landing pages quickly. Template based. Does not have wordpress integration which is not a big issue for everyone.

Lead Pages - The fastest way to start collecting email addresses. Tried and proven templates but not modifiable by design. WordPress integration is big plus if you are building on it.

OptimizePress: WordPress plugin that lets you create landing pages fast using great looking templates.

QuickMVP: Other than the fact that I have a different definiton of MVP, I have not used it yet in a real-setting - but looks promising.

 

 

Email Service Providers

Aweber: The goto standard for internet marketers. Great email deliverability and basic auto-responders that work.

Mailchimp: A much better designed product than aweber but has some stricter rules on autoresponders and who you email.

Infusionsoft: A much more expensive product that either and more applicable when you start creating many sub-lists for deeper customer segmentation. Until then, start with aweber or mailchimp based on which one appeals to you.

 

 

Analytics

Google Analytics: The default standard place to start.

Visual Website Optimizer: A great A/B testing tool for web pages.

USERcycle: Our own cohort based lifecycle messaging tool. Of course, biased here.

 

 

Video Hosting

Wistia: Expensive but great video analytics, embedding, and transcription. All CFB videos are hosted here.

Youtube: Best for public videos where you want to be found.

Vimeo: A cheaper hosting option than Wistia. Don't pay for bandwidth but not as many features.

 

 

Customer Support

SupportBee: A simple tool that doesn't get in your way. Uses email as basic interface and doesn't add annoying headers to customer experience like other tools e.g. Zendesk.

 

 

Team Coordination

Slack

Hipchat

Google Hangouts

Skype

Gotomeeting